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2011 Entrepreneur and Bussiness Agendas│The Future of SME and Franchising

The concept of entrepreneurship has a wide range of meanings. On the one extreme an entrepreneur is a person of very high aptitude who pioneers change, possessing characteristics found in only a very small fraction of the population. On the other extreme of definitions, anyone who wants to work for himself or herself is considered to be an entrepreneur.
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Re:Offer what people want to buy, not just what you want to sell. Too often, people jump into a business built around a product or service they think will be successful, rather than one that is already proven to have a market.

What does this mean???????

Well,Instead of creating and just selling a new garments brand with the latest trendy design and materials, you'd be much better off from a business perspective to focus on Shirts category generally (a proven category because which people buy shirts every day) and then focus more specifically on the niche of high performance and quality shirts, (which you may even sell in a section of a shirt retail outlet). Better to have a small slice of a large category than a large slice of no market at all.